With more the 7.5 million MSMEs in Kenya, here’s why defining your small business niche gives you a competitive edge in the cutthroat local market
A middle-aged male street trader has carved a niche for himself on the streets of Kenol town, Murang’a County, by roasting yams, which earns him a livelihood
Small scale traders in Murang’a County are now requesting the new county government to establish a business kitty that will give them affordable loans
Branding develops a clear online image of what a business is, does, and benefits clients. However, branding for online small businesses is a lot more complex
Flourish Ventures released a new research report showing that corner shops are doing better than predicted despite protracted supply chain issues and big-box
For every small business owner just starting out, every last shilling counts. So how do market your small business effectively on a shoestring budget?
Kenyan small businesses tend to fail before they start to stabilize. Here are 7 reasons why Kenyan small businesses fail so close to their starting point?
Branding is now integral in startups and small businesses. With legacy media expensive and hard to get, how can you build your small business brand on a budget?