With more the 7.5 million MSMEs in Kenya, here’s why defining your small business niche gives you a competitive edge in the cutthroat local market
Small Business
Posted inSmall Business, Super Brats
The Murang’a street trader minting millions from roasting yams
A middle-aged male street trader has carved a niche for himself on the streets of Kenol town, Murang’a County, by roasting yams, which earns him a livelihood
Posted inBUSINESS INSIGHTS, Small Business
A simple guide to effective branding for online small businesses
Branding develops a clear online image of what a business is, does, and benefits clients. However, branding for online small businesses is a lot more complex
Posted inBUSINESS INSIGHTS, Small Business
Corner shops faring better against big box stores in emerging markets
Flourish Ventures released a new research report showing that corner shops are doing better than predicted despite protracted supply chain issues and big-box
Posted inBUSINESS INSIGHTS
The fundamentals of branding for small businesses
Both individuals and small businesses struggle to create reputed brands. In this article, we discuss how to do proper branding for small businesses. Or yourself
Posted inBUSINESS INSIGHTS
10 small business marketing strategies that do actually work
Marketing is one of the toughest demands on a small business owner. Having the right small business marketing strategies helps in a big way. Here are 10 for you
Posted inBUSINESS INSIGHTS, Small Business
7 biggest reasons why Kenyan small businesses fail
Kenyan small businesses tend to fail before they start to stabilize. Here are 7 reasons why Kenyan small businesses fail so close to their starting point?
Posted inNEWS, Startups
Leading rent-a-shelf startup Notify Logistics is closing operations in Kenya
Notify Logistics, a leading supporter of small businesses in the retail sector in Kenya has announced it is closing shop after helping over 10k small businesses