Boom Kit
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African artists face the challenge of a fragmented market that is sometimes seen as the biggest impediment to success. Without well develop distribution and management systems, these artists face the danger of low earnings and stagnation of their careers. BoomKit seeks to change this reality.

The Nigerian tech startup has built a platform it hopes will change the fortunes of African artists. Through a digital distribution and career management app, the company is offering production, distribution, and monetization tools for creatives, who are allowed to maintain 100 percent ownership of their works.

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The music distribution and marketing platform give artists access to all the resources they need to succeed as independent artists. This includes the enhanced capacity to distribute their music, better marketing, and complete management of their business.

BoomKit for African artists

Nigeria’s BoomKit Has Built a Platform to Manage African Artists
Image: BoomKit

The company was launched last year and now says it has registered a user base of nearly 10,000. BoomKit co-founder, Abiola Hamzat, is a business executive with more than 9 years of experience in the showbiz industry.

According to Hamzat, “royalty collection has always been an issue for African artists, and most of them end up forfeiting their earnings from music sales. Popular American distribution companies like Tunecore and CDBaby will require an artist to provide a PayPal account before they can process earnings, but unfortunately, PayPal is unavailable in most African countries.”

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Through the BoomKit platform, artists can purchase beats from their preferred producers across the continent, distribute their music to all digital platforms and receive their earnings. They also access marketing tools and track how their products perform, making this a timely analytical tool for creatives.

“We are able to solve the payment problem by paying artists’ earnings directly into their local bank account and in their local currencies. Artists can choose to withdraw their earnings anytime they want and also split payment with their contributors, like producers or featured artists.”

About the author

Vani has a keen interest in investments, entrepreneurship, and small businesses.

Vani Ongaya

Vani has a keen interest in investments, entrepreneurship, and small businesses.